Even though extensive coffee production in the Brazilian savanna is relatively recent, the name Veloso dates back many years in the history of coffee.

   Ancient logs record how it all began around 1840 , when Manuel Velloso da Silva settled on the Fazenda Mata Dos Salgados, in the county of Carmo do Paranaíba , after marrying the daughter of the city's founder. Manuel was the first to grow coffee in the region. Those were hard times, when very rudimentary agricultural methods were in use. Yet he succeeded. Two decades later, Fazenda Velosa emerged as a symbol of such pioneer work. Throughout the generations since then, the Veloso name has become a legend in the coffee culture of Minas Gerais. By the last quarter of the 20th Century, another Veloso would write yet another page of that history: extensive coffee production in cerrado . It took place in the 70ís. After several intensive investigations and public incentive policies, Brazil finally became aware of the great agricultural potential of its savannas, investing in them and harvesting magnificent crops. In Carmo do Paranaíba, Paulo Veloso dos Santos , president of Veloso, and vastly experienced in the coffee business, came out ahead. Besides setting up the first mill in the region and planting with the best technology available at the time, he was responsible for establishing the first producing and exporting coffee company in the region. All the coffee from Carmo do Paranaíba went through its warehouses. Today, Fazenda Velosa remains as a landmark of that leadership tradition. To date, the family properties include other, more extensive, flat areas, at higher altitudes, more appropriate for coffee growing. These are the Fazendas Berrador, Lenheiros and São Lourenço, where Veloso Natural Dry , Veloso Semi-Washed and Veloso Natural Cherry are produced. The area planted with coffee reaches 1.800 hectares , with 6,5 million coffee plants and an annual yield of 70,000 bags . Furthermore, Veloso contributes to the social development of the region, creating more than 200 permanent jobs , providing 800 work opportunities during the harvest months, and maintaining programs devoted to the nourishment, health and education of employees and their families. Constant evolution, maintaining tradition . This is why the entire Veloso family - Paulo and his wife Eremita, their children Paulo Jr., Haroldo, Viviane and Virginia - all take part in different areas of the business, from production to marketing and trade, insuring worldwide brand recognition and enhancement of the product that bears their name.